Shows like GameStop Expo, the price can be between $10 and $30 per square foot.įor PAX, it varies depending on which show you’re talking about. The price per square foot increases as the total booth size decreases, because the ESA likes to push exhibitors to the larger footprint.įor many exhibitors that 20,000 square foot booth ($340,000) can turn into $4 million when you include everything (food, staffing, labor, etc.). The $17 per square foot rate was for ESA member organizations and applied to the 20,000 square foot booth footprint for a total of $340,000 for the booth alone. Here’s the E3 2018 exhibitor manual in all its 290-page glory so you can get an idea of everything exhibitors have to consider when gearing up for a trade show.įor the purposes of our discussion, we’re going to focus just on the cost for the floor space, which can vary drastically from event to event.įor instance, according to Virtual Economy’s sources, E3 booths were priced at $17 – $35 per square foot in 2019.
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